Why Your Telehealth Patients Stop Watching After Video One
Your telehealth videos aren't working because they fail the test. Would you actually watch this? If not, your patients won't either.
Your telehealth YouTube channel has one video with 500 views. Your second video has 12 views.
People watched once. Then never came back.
It's not because they forgot about you. It's because your content sucks.
The Test
Here's the rule: Put yourself in your patient's shoes. Would they watch this? Take it a step further. Would you watch this shit? If not, don't make it.
Most telehealth practices fail this test. They're making videos they think patients should watch. Not videos patients actually want to watch.
There's a difference.
What People Actually Care About
Nobody cares about your behind-the-scenes footage. Nobody cares about the lunch you had. Nobody cares about your office tour or your team photo or your story about why you started practicing telehealth.
Patients care about one thing: What they can get from the content.
Either entertain them or educate them. If you're doing neither, don't post it.
The Problem
Most telehealth practices make content around their own agenda. What they want to talk about. What they think looks professional. What showcases their practice.
That's backwards. The content should serve the patient. Not your brand.
If your video doesn't answer a patient's question or solve a patient's problem, it's not content. It's noise.
What Actually Works
Watch your best-performing video. Why did people watch it? Was it because you were entertaining? Or because it actually helped them?
Do more of that. Cut everything else.
Your second video flopped because it didn't pass the test. It wasn't entertaining. It didn't educate. It just existed.
Don't make that mistake again.
The Opportunity
Most telehealth practices are making bad content and wondering why nobody's watching.
If you make content that actually serves your patients, you'll stand out immediately. Because almost nobody else is doing it.
And if you need someone to come rip you a new one about your content, I'm that guy. If your telehealth practice is making videos that don't pass the test, let's talk about it.
— Bryce